Projects
X-itize Media Kit
During my graduate Strategic Message Design course, we were assigned the project of creating a fictitious product and company during the time of COVID-19. I left my group in the creation of X-Itize, a disinfecting packet for articles inside of packages being delivered all over the world. We were then to create a media press kit for our desired audiences.
This project allowed me to step into a leadership role while sharpening my written communication skills in creating press releases, fact sheets, and client reports.
FosterHobbs Crisis Communication Plan
My teammate, Jenna Fortier, and I were granted the responsibility to create a full risk analysis for FosterHobbs Coffee in High Point, North Carolina. After our risk assessment, we were assigned to create a thorough crisis plan. Check it out!