Campaign Project: TheGolden Hemp+ (edits)

Product Name: The Golden Hemp+

Label Design:

Target Market:

-Older generation,

-ages 60+,

-those suffering with arthritis

-designed to keep you ageless and offer pain-relief

Catchy Slogan: “Stay Golden!"

Packaging Description:

The Golden Hemp+ is contained in a darker glass bottle with a dropper lid to allow easy application. The Golden Hemp+ is meant to give off a discrete appearance yet offers consumers the golden experience. On the back of our packaging, we offer disclosures and ingredient lists for consumers to be made aware of all information.

Disclosures (?)

• Our broad spectrum CBD oil contains the terpenes & cannabinoids found when using the whole hemp plant, but contains ZERO THC.

• This product should be used only as directed on the label. It should not be used if you are pregnant or nursing.

• Consult with a physician before use if you have a serious medical condition or use prescription medications. A Doctor’s advice should be sought before using this or any supplemental dietary product.

• All trademarks and copyrights are property of their respective owners and are not affiliated with nor do they endorse this product. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease. Individual results will vary.

• Made in USA

• 450mg

• Ingredients

• Certified organic by MOSA

Discussion:

In using Betty White as our spokesperson, we must get her consent before releasing any ads. This is to avoid an Appropriation or Right of Publicity claim. We need this consent due to Betty White being able to prove that we have used her name or likeness without her consent for financial gain.

We originally decided to create a contract with the producer of the show “The Golden Girls” for we were using their partial name and logo in our product name. We wanted to create this contract making sure that we do not have any trademark claims by the show for dilution or association of their brand. However, in the long run, we chose to adjust our product’s name instead. Our product’s new name is “ TheGolden Hemp+”, We wanted to create a more fanciful product name by making TheGolden one word which makes it more unique. We also chose to change the logo/typography in order to eliminate any risk of trademark infringement claims due to similar typography.